This is a listing of Business (BUSN) classes available at Bethany. These courses are included in the requirements for the Business Administration Major and other programs. Not all courses are available every semester. Please contact the registrar with any questions.
There are 25 courses in this subject. View other subjects or view all courses.
| Code | Course Title / Description |
|---|---|
| BUSN101 | Introduction to Business 3 credits Students are acquainted with the nature of business and its various activities. Forms of ownership, management, marketing, human resources, finance, and accounting are viewed in context of economic, social, political, technical, and industry environments in which a business operates. |
| BUSN297 | Introduction to Entrepreneurship 3 credits The role and importance of entrepreneurship in the domestic and global economies is analyzed from both a historical and modern perspective. Topics include identification of successful entrepreneurial traits, sources of financing, feasibility analyses, business plan creation and presentation, and best practices for pursing entrepreneurial ideas and ventures. |
| BUSN307 | Business Communications and Lab 3 credits Effective business and professional communication in written, electronic, verbal, nonverbal and team modes serve as the focus for this class. Students develop and strengthen communication skills through a variety of methods, including analysis of business and professional documents; in-class written, verbal, and team exercises; and formal written assignments. |
| BUSN310 | Principles of Management 3 credits Traditional and contemporary management principles are examined and applied in light of the driving force of change that affects all organizations. The principles of teamwork, collaboration, participation, and learning are used to develop critical thinking and analytical skills essential for success in today's business world. |
| BUSN330 | Principles of Marketing 3 credits The marketing process and environment, marketing ethics, buyer behavior, targeting and market research, e-commerce, and basic product, price, distribution and promotion concepts serve as an introduction to the marketing function. |
| BUSN333 | Consumer Behavior 3 credits The consumption process and the direct and indirect factors that influence the process will be examined. The relationship between consumer behavior and marketing strategy will also be considered. Prerequisite: BUSN330 - Principles of Marketing or consent of instructor. |
| BUSN350 | Principles of Finance 3 credits The role of finance in organizations is introduced through study of principles and theories of acquisition, control, and allocation of financial resources. Prerequisites: ACCT210 - Accounting I and ACCT211 - Accounting II. |
| BUSN351 | Financial Institutions 3 credits The course focuses on the structure, trends, and interrelationships of the monetary and banking systems, particularly commercial banks, savings and loans, thrifts, insurance companies, investment banking, mortgage companies, the secondary market, and the FED. Prerequisite: BUSN350 - Principles of Finance or consent of instructor. |
| BUSN352 | Investments 3 credits Formation of investment policy for individuals and institutions, factors influencing the value of securities, and techniques of portfolio selection and management are presented. Prerequisite: BUSN350 - Principles of Finance or consent of instructor. |
| BUSN360 | Business Ethics 3 credits This course is an introduction to ethics and its application to current issues in business, with a focus on ethical issues raised by globalization. We will look closely at the concept of moral responsibility and various theories of ethics. We will also examine selected contemporary ethical issues in business such as consumer rights, employee rights, ethics and the environment, deceptive advertising, affirmative action, international trade, and the behavior of multinational corporations. |
| BUSN397 | Innovation and Intrapreneurship 3 credits Entrepreneurial thinking and skills are valuable not only for self-employment, but within corporations and other non-entrepreneurial organizations as well. Increasingly, companies are finding that employees with entrepreneurial mindsets add unique value such as creativity, innovation, critical thinking, and justifiable risk-taking. Intrapreneurship exists when organizations allow employees to act like an entrepreneur within the organization to pursue innovative products, services, and projects. This course is designed to develop student ability in the areas of innovation, creativity, product/service development, and critical thinking. Prerequisites: BUSN297 - Introduction to Entrepreneurship, BUSN310 - Principles of Management, and BUSN330 - Principles of Marketing, or consent of instructor. |
| BUSN399 | Business Practicum 1 credit Practical experience in professional development, networking and/or initiating, organizing, and completing a problem-solving consulting project for profit or non-profit organizations. Repeatable. Prerequisite: Consent of instructor. |
| BUSN410 | Leadership and Organizational Change 3 credits Models of leadership and their effect on organizational strategy, structure, processes, decision-making, and change are presented. Organizational development and transformational approaches to managing change, and potential outcomes of planned organizational changes are also considered. Prerequisite: BUSN310 - Principles of Management or consent of instructor. |
| BUSN418 | Sport Media, Sponsorship, & Sales 3 credits This course focuses in on some of the most important specific areas in the business of sports and entertainment. Students will learn about the connections to media and sponsorship, to promote your organization to potential sponsors and customers, finding the right sponsorship fits, and utilizing media to your advantage. This course is a complement to sport marketing. Prerequisite: BUSN330 - Principles of Marketing or consent of instructor |
| BUSN420 | Managing Human Resources 3 credits This course provides an essential overview of human resource management and its relationship to strategic planning. The human resource functions of staffing, retention, development, adjustment, and managing in all types of organizations will be examined from a managerial perspective. Prerequisite: BUSN310 - Principles of Management or consent of instructor. |
| BUSN430 | Entertainment and Sport Marketing 3 credits Application of fundamental marketing concepts of the sport industry. Specific topics covered include marketing research, event planning, promoting, and execution, connecting the four P's of marketing to the sport industry, public relations and social media, and developing and maintaining the brand. Identifying a target market for an event. Understanding the sport consumer. Prerequisite: BUSN330 - Principles of Marketing or consent of instructor. |
| BUSN431 | Integrated Marketing Communication 3 credits Marketing communication and the coordination of separate promotion strategies used to create the desired image and provide consistency and maximum communication impact are explored. The course approaches integrated marketing communication from a managerial focus on the full range of promotional tools available in today's business environment. Prerequisite: BUSN330 - Principles of Marketing or consent of instructor. |
| BUSN441 | Marketing Research 3 credits This course examines the research process in general and from the perspective of marketing specifically. Topics including the identification of research problems/opportunities, formulation of research questions, development of marketing research plans, data collection and analysis, and report generation/presentation will equip students with an understanding of the scientific research process and empower them to coordinate practical marketing research projects for businesses large and small. Prerequisites: MATH120 - Introduction to Statistics and BUSN330 - Principles of Marketing. |
| BUSN450 | Risk Management 3 credits Survey of the effects of risk management and insurance on businesses and the relationship of risk and insurance to public policy, legal liability, and economic security. An introduction to insurance institutions and their structures is provided as well as decision making relative to risk management. Prerequisite: BUSN350 - Principles of Finance or consent of instructor. |
| BUSN460 | Advanced Finance 3 credits Various tools for analysis of working capital management, capital budgeting, and financial management are used as the basis for an in-depth examination of financial management concepts and theories. Prerequisites: BUSN350 - Principles of Finance and BUSN352 - Investments or consent of instructor. |
| BUSN470 | Strategic Management 3 credits Business analysis, problem solving, decision-making, and critical thinking skills are used to explore strategic decisions facing organizations. Emphasis is placed on team leadership, professional development, and managing self, peers, and supervisor. Intended as a capstone for majors or minors only. |
| BUSN471 | Sport Administration 3 credits Application of fundamental management concepts of the sport industry. Topics covered include the nature and scope of the sport industry and socio-historical development. Critical decision areas such as strategy, human resources, marketing, finance, ethics, and risk management will be integrated through case study. Prerequisites: BUSN310 - Principles of Management or consent of instructor. |
| BUSN480 | Topics in Business 3 credits Specialized business topics not covered in electives are presented. Topics may include, but are not limited to: business law, business ethics and stakeholder management, management theory, quality management, e-commerce. Prerequisites: At least two of the following: BUSN310 - Principles of Management, BUSN330 - Principles of Marketing, BUSN350 - Principles of Finance or consent of the instructor. |
| BUSN497 | Entrepreneurial Management and Leadership 3 credits This capstone course in the Entrepreneurship emphasis focuses on long-term strategic management of entreprenurial ventures. Topics include sources of financing, financial management, effective marketing, human resource planning, networking, and succession planning as related to entreprenurial ventures. Expansion and growth strategies for new businesses from operational, tactical, and strategic foci will be studied and developed. Additionally, specific challenges and opportunities found in entreprenurial management and leadership, the legal environment, and networking will be integrated throughout the course to strengthen the students' chances for success in a competitive domestic and global marketplace. Prerequisites: BUSN350 - Principles of Finance and BUSN397 - Innovation and Intrapreneurship. |
| BUSN499 | Business Internship 3 credits Business-related field experience with an approved agency fulfilling an individual learning contract negotiated between student, faculty advisor, and worksite. Business majors only, by permission. |